Market Segmentation Exercise: Developing Customer Personas for E-commerce Objective The objective of this exercise is to divide participants into groups and develop detailed customer personas for a hypothetical e-commerce business, “EcoStyle,” which specializes in eco-friendly fashion. Each group will focus on creating a persona…
The Importance of Knowing Your Target Market in E-commerce In the dynamic world of e-commerce, identifying and understanding your target market is pivotal. A well-defined target market serves as the cornerstone for developing tailored product offerings, crafting effective marketing messages, and implementing sales strategies…
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