Mobile UX Audit

Mobile UX Audit

Workshop: Mobile UX Audit Objective This workshop aims to provide participants with hands-on experience in conducting a mobile user experience (UX) audit for an e-commerce site. Participants will learn how to evaluate a mobile site’s usability, design, and overall user experience, identifying areas for…

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Optimizing E-commerce Operations through Analytics

Analyzing Customer Data

Analyzing Customer Data for Personalization In the competitive landscape of e-commerce, personalization has emerged as a key differentiator in enhancing customer experiences and driving loyalty. By analyzing customer data effectively, businesses can segment their audience to deliver tailored marketing efforts, product recommendations, and personalized…

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Key E-commerce Metrics

Analyzing and Acting on E-commerce Analytics

Introduction to E-commerce Analytics E-commerce analytics encompasses the collection, analysis, and interpretation of data generated from online retail activities. This data offers invaluable insights into visitor behavior, sales performance, customer journey intricacies, and the effectiveness of the conversion funnel. Understanding and leveraging this information…

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SEO for Online Retail

SEO Strategies for Online Retail

SEO Fundamentals for Online Retail Understanding the basics of Search Engine Optimization (SEO) is crucial for online retailers aiming to enhance their visibility, drive organic traffic, and ultimately increase sales through their e-commerce platforms. SEO involves optimizing various aspects of your website and content…

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