Branding and Website Design Objective This segment aims to educate participants on the critical aspects of effective e-commerce branding and website design. It focuses on developing a strong brand identity and creating a user-friendly, engaging online shopping experience that resonates with customers and encourages…
Subscription Services: Revolutionizing Retail with Dollar Shave Club and Birchbox Introduction Subscription services have fundamentally transformed the retail landscape, offering a unique blend of convenience, personalization, and surprise that caters to the modern consumer’s desires. Two pioneers in this space, Dollar Shave Club and…
Question 1: What does the conversion rate in e-commerce analytics measure? A) The percentage of visitors who leave a website after viewing only one page B) The percentage of visitors who make a purchase C) The total number of visits to a website D)…
Workshop: Metric Deep-Dive for E-commerce Data Analysis Objective This workshop aims to equip participants with the practical skills needed to analyze e-commerce data effectively. Working in groups, participants will dive deep into specific metrics to uncover actionable insights that can drive strategic decisions for…
Introduction to E-commerce Analytics E-commerce analytics encompasses the collection, analysis, and interpretation of data generated from online retail activities. This data offers invaluable insights into visitor behavior, sales performance, customer journey intricacies, and the effectiveness of the conversion funnel. Understanding and leveraging this information…
Retail Success Online has been established to provide ecommerce solutions, tools, methods and insights to make online retailers more successful. In combination with deep understanding of physical retail, we are here to optimize the omni channel offering.
