Social Commerce

Innovative E-commerce Business Models Part 2

Social Commerce: Transforming Social Media into Sales Channels Introduction Social commerce represents the fusion of e-commerce with social media, transforming platforms originally designed for connection and communication into dynamic marketplaces. This evolution allows businesses to leverage influencer partnerships, social media ads, and integrated shopping…

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Mobile UX Audit

Mobile UX Audit

Workshop: Mobile UX Audit Objective This workshop aims to provide participants with hands-on experience in conducting a mobile user experience (UX) audit for an e-commerce site. Participants will learn how to evaluate a mobile site’s usability, design, and overall user experience, identifying areas for…

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